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Privacy Policy

Last updated: November 9, 2025

Who We Are

Gracechase shares music, news, and updates. This policy explains our data practices and your options.

What We Collect

• Site analytics: We use Google Analytics 4 (GA4) to measure visits, pages, and general usage. GA4 collects device/browser information, approximate location (based on IP), and event data like page views, clicks, button interactions, and navigation paths. We track which links and buttons you click to understand how you use the site and which content is most engaging. GA4 is configured to minimize unnecessary identifiers for this site.
• Advertising and conversion signals: We use the Twitter/X pixel and Meta (Facebook) pixel to measure ad performance and conversions (e.g., newsletter signups). These may allow Twitter and Meta to link visits to logged-in users for ad personalization according to their settings.
• Newsletter data: If you subscribe, we store your email and interests (categories you pick) securely in our database. We use this only for managing your subscription.
• Contact messages: If you contact us, we receive what you send, along with basic metadata like your IP address and timestamp, to help deliver and respond to your message.

How We Use Data

• Operate and improve the site and content.
• Measure reach and effectiveness of pages, links, campaigns, and individual buttons/features.
• Understand user behavior and preferences to improve user experience.
• Send newsletters or updates you requested.
• Detect and prevent abuse or errors.

Cookies and Similar Technologies

GA4, Twitter/X pixel, and Meta (Facebook) pixel use cookies or similar storage to work. We show a consent banner for non-essential cookies (analytics and ads). You can block or delete cookies in your browser. We do not store your email in cookies or localStorage. We minimize cookies and only use them for analytics/ads and your GA opt-out preference.

The opt-out button for Google Analytics on this browser is on the site privacy page. Other controls: Google ad controls, Twitter/X ad settings, and the Meta privacy policy.

Newsletter and Unsubscribe

When you subscribe, we store your email and interests securely in our database. If you unsubscribe, we delete your record(s) associated with that email within 24 hours and send a confirmation email. You can unsubscribe anytime on the Unsubscribe page. We do not sell your email.

Questions about how we use your newsletter data? You can contact us at any time via our contact form or email contact.gracechase@gmail.com and we will respond to your inquiry.

Sharing

We share limited data with service providers who help us run the site:

• Google Analytics (Google LLC) for usage analytics.
• Twitter/X for conversion tracking and ad attribution.
• Meta (Facebook) for conversion tracking and ad attribution.
• AWS (Amazon Web Services, Inc.) to host and store newsletter data and site services.

These providers process data under their own privacy terms. We do not sell personal information.

Legal Bases and Your Rights

Depending on where you live, you may have rights under laws like GDPR (EEA/UK) and CCPA/CPRA (California). Our typical legal bases are consent (for analytics/ads cookies) and legitimate interests (for basic site security), and contract/consent for sending newsletters you request.

• Access, correct, or delete personal data we hold about you.
• Object to or restrict certain processing (e.g., analytics/ads).
• Withdraw consent at any time (e.g., use the GA opt-out button above).

To exercise rights, contact us and we’ll respond as required by law. If you’re in the EEA/UK, you may also lodge a complaint with your local data protection authority.

Data Retention

Newsletter data: kept until you unsubscribe. If you interact with our emails or links, we may extend retention to keep your subscription active. Analytics data: up to 14 months (GA4 default). Contact data: up to 30 days after responding.

Security

We use AWS encryption for data at rest and in transit, along with IAM roles to control access to our database and services.

Children

This site is not directed to children under 13, and we do not knowingly collect personal information from them.

International Transfers

Data may be processed in the United States and other countries where our providers operate. For EEA/UK users, we use Standard Contractual Clauses to protect your data during transfers.

Changes to This Policy

We may update this policy to reflect changes to our practices or for legal reasons. We’ll update the “Last updated” date above. For significant changes, we’ll notify you via email (if subscribed) or a banner on the site.

Contact

Questions or requests about privacy? Send us a message or email contact.gracechase@gmail.com.